Tag archives: virtual test drive

Ferrari, California dreamin’

If you are Italian (and also if you are not) you can’t help falling in love with a Ferrari even if passion for cars are not on your agenda (like in my case). The Ferrari California website has been launched last June, and it has been visited by a few millions of people.

Passion is a terrific traffic driver, especially when the website is then able to deliver all the emotions you expect to experience when you connect with such an iconic brand.

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